01
The pour
Clear purpose.
A premium American cane vodka created for bold beginnings and the people who keep moving forward.
Premium American Cane Vodka
Crafted in Maryland. Rooted in resilience.
71:01
GRITTY
Sip legacy.
Live bold.
Two timelines✦One legacy™
01
The Spirit
Premium cane · American made
A bold spirit with something to stand for.
71:01 GRITTY™ is a premium American cane vodka built around purpose, perseverance, and legacy. It is a bottle for the people who kept going when quitting would have been easier.
71✦01
Designed for bold pours, shared milestones, and the stories worth carrying forward.
AmericanCane vodka
MarylandCrafted locally
PurposeIn every detail
02
The Legacy
Renee & Ishmael · Co-founders
Two timelines.
One legacy.
The name is inspired by a defining mother-and-son journey. Two lives, two timelines, and one shared belief: resilience can become something lasting when purpose leads the way.
71:01 GRITTY™ carries that belief forward as a premium vodka for people who refuse to quit—and who know the strongest legacies are earned one decision at a time.
Renee&Ishmael
03
The Moment
Made for the night
you remember.
02
The craft
Made with intention.
Produced in partnership with a licensed Maryland distillery, with the foundation of premium cane.
03
The people
Built to be shared.
For the conversations, celebrations, and victories that mean more because of everything it took to reach them.
04
The standard
Live bold.
A spirit for those who refuse to quit, shaped by resilience and poured with legacy in mind.
For the ones who kept going
Grit is the part
no one sees.
The late nights. The second tries. The quiet decision to move forward. This is for everything it took to get here.
04
The Launch
Official launch coming soon
Be there for
the first pour.
Join the early list for launch news, first-look announcements, and the story behind 71:01 GRITTY™ Vodka.
This opens a pre-filled email to the 71:01 GRITTY team.